International study trip workshop in collaboration with Good Morning Creativity
Publié le 15 juillet 2012
Par Laurence Dumont
During a workshop on June 1rst, students of the Master 204 experienced a multinational environment in which they were able to discover how culture could impact business. This workshop enabled students to be more aware of their own cultural differences and how these had been managed throughout the year and the different projects delivered through the Master’s programme. These activities aimed also to develop student’s creativity when working in an unknown environment, as many will be faced in this situation when working abroad.
During the morning, several speakers came to present what culture meant for them and how to deal with cultural characteristics, both in a professional environment as well as outside the workplace. M. Moktar Mnakri, Senior Consultant in Business Development and Management, introduced the theory of Geert Hofstede while Sarah Creurer, President of AIESEC in Sciences Po, engaged students into how to deal with cultural shock.
In the afternoon, Petronela Eviakova, trainer from Good Morning Creativity facilitated a creative workshop. The objective of this highly interactive session was to enable marketing students of the Master 204 to experiment with various creative techniques and apply them on business cases. Participants worked in teams and they created truly unique and original projects on how to market new products in different countries.
Good Morning Creativity is a team of international trainers and facilitators in creative leadership and organizational innovation. Their mission is to unleash creative talents of managers and their teams and help them to innovate and solve problems differently. They facilitate idea workshops, creativity trainings and organize creativity team-building seminars for international teams and their role is to challenge traditional way of thinking and foster everyday creativity.