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Master Marketing Etudes

Université Paris Dauphine DMSP

Formation exigeante, professionnelle et internationale aux métiers du marketing et des études en marketing.

Au sein de l'université Paris-Dauphine, en plein coeur de Paris, le Master Marketing est régulièrement classé parmi les meilleures formations spécialisées en marketing grâce à la contribution de nombreux professionnels
et entreprises et à son rattachement au centre de recherche Dauphine-Marketing -Stratégie-Prospective.

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Admission

Admission Process

Selection starts in February . Program starts late September / October

Qualification and Criteria
Essay
French langage
English langage

Selection starts in February

Admission stages
Application Download February, 3
Download Application form & access to the subjects
Application Files due May, 4
First selection Decision end of May
- Educational background
- Professional experience
- Language test(s) : English and French
- Written Essay
Second selection Interview in June

Qualification and Criteria

Qualification requirements

All applicants have to show proof of a a graduated Bachelor degree level with Honors (French Bac +4) or a first year Master level (M1)

- A first year at Master level (M1) or
- A graduated Bachelor degree or diploma recognized as equivalent to a bac+4 level (Maîtrise, Grandes écoles, Ingénieur, Master,...) - (a copy of the diploma is required).

Any other qualifications will need to be submitted and ratified by the bureau of diploma equivalence.

To know more about international academic credentials, please go on the main menu.

Admission criteria

>> Please download the application form on the Dauphine website in February.

A written essay on a fixed topic (provided when the application is downloaded) is mandatory. The entire application file with all the required elements and the essay must be sent to the university before the deadline indicated.

Admittance is decided on the basis of :
- academic results (provide GMAT if available)
- quality of the essay (12 to 15 pages)
- English level (Toefl 200, Toeic 750, Cambridge, Michigan MELAB)
- French (DFLE-DFLA) More information >>Here

- motivation letter and professional career plan of each applicant
- professional experience (approximately one year)
- international exposure

Final admittance : After a careful examination of all applicants’ profiles, selected students will be asked to attend an interview in June in Paris.

Detailed information can be obtained via the French part of the website


Essay

Choice between two subjects each year.

- 2006 - 2007
— Price matching guarantee : reducing customer’s perceived risk or avoiding a price war ?
— can retailer access to TV advertising in France modify the retailer-producer relationship ?
- 2005 - 2006
— How to evaluate a brand value ?
— Consumer’s Price sensibility
- 2004 - 2005
— Information and market research studies needed by a product manager to follow sales
— Principle and limitations for sales forecating methods for a producer.
- 2003 - 2004
— Main distributors panels in Europe : content, usage..


French langage

A good level in French is required as part of the program is taught in French.

Non native French speaking students have to provide information about their level in French by their results at DELF/DALF tests.

Level "B1" is required.

For more information about DELF / DALF tests please visit :
- English
- Espagnol
- German
- Portuguese

A good level in French is required as part of the program is taught in French.

Non native French speaking students have to provide information about their level in French by their results at DELF/DALF tests.

The Master in Marketing is a bilingual program and sufficient proficiency is expected in both French and English


English langage

Evidence of adequate English proficiency (spoken and written English)must be submitted before enrolment is approved by Graduate Admissions.

Results from tests taken within the last twenty four months are required for all applicants whose native language is not English.

Exceptions are granted for applicants who have earned a U.S. Bachelor’s or Master’s degree from a college or university accredited by a regional accrediting association in the United States.

Level : an upper intermediate level of English ability.

Acceptable tests are : (less than 2 years).

- TOELF  : Test of English as a Foreign Language,
— TOEFL approximate minimal requirements ; Computer-Based : >200, Paper Based : > 600, Internet-Based :100

- Cambridge : FCE min (prefer CAE)

- Michigan English Language Assessment Battery (MELAB) : ECCE min

— IELTS International English Language Testing System : > 6.0

- TOEIC : > 650 (mean Toeic results for 2008 students : 900)

© 2009 Michael Grosso | Master Marketing - University Paris Dauphine - +33 1 44 05 41 23 | master-marketing@dauphine.fr | Site Map