Program Information

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Program Information

Professional practices

Courses

Faculty

Assignment

This program is a 15 month specialized program proposed by Master Marketing & Strategy and associated with the well-known Dauphine Marketing Strategy Prospective Research Center (DMSP).

The program provides an arena for dialogue among students of Paris-Dauphine University and students from other French or international Universities.

Paris-Dauphine University Master in Marketing, founded in 1976, is one of the pioneer programs specialized in Marketing.

Paris-Dauphine University Master in Marketing graduates, taking full advantage of their unique, demanding, and intellectually stimulating training, have entered many well known firms.

For further information about the program, see the frequently asked questions and answers (Q&A) or contact Professor Pierre Desmet, Director, Paris-Dauphine University Master in Marketing Program.

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Program Objectives

The aim of the Master Marketing Paris Dauphine program is to provide a wide range of industrial, service and retail leaders with future trade and marketing specialists

Most alumni are currently employed in the following fields :

Market research management
Marketing management (product managers, brand managers, marketing directors …)
Trade Management

and in many different sectors : Fast moving consumer goods (Food, Health care), Retailing, Restaurants, Services, Media and communication, Telecommunications, Education, B-to-B ....

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Program Guidelines

The program starts in October. It includes an intensive coursework program of 9 months with a one month internship in sales.

The coursework part is followed by a validated professional experience either by a six month internship (mid June through to mid December) that must correspond closely to the student’s chosen field of study ; or this internship can be replaced by employment in the marketing field.

The program is composed of :

Fundamental courses
Advanced courses and exercises
Seminars with case studies based on real examples within different companies
Each student has a mission to accomplish which deals with a specific problem within a company.

Total number of hours : 300 to 400.

To see the program content please click :

The approach concerns :
Marketing (strategy, policy and decision) in relation to products and customers
Market research
Methods
Professional plans and employment

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Program Requirements

The program is bilingual in French and English. An advanced level in both languages is required in speaking, reading and writing TOIC,TOEFL, or Cambridge is required for English and DFLE/DFLA for French.

The program is international and recruits many foreign students each year. Furthermore, French students that are admitted must have had good experience abroad (ie. school exchanges or long-term stays overseas).

The program is highly selective. Hundreds of applications are examined each year.

The criteria of academic excellency are taken into account during the selection (ie.quality of previous training and education, awards or special recognitions linked to studies)

In order to be profitable, the program must be completed with an internship as all participants are expected to have professional skills.

The Master program is a competitive bridge to the professional world. Students establish their profession plans, built upon their real marketing experience in global companies.

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Professional practice

The program emphasis is not only on knowledge but also on professional practice.

Students have to work with companies during
a Mission project
a 6 month marketing internship

Mission project

Every student must perform a six month study project for a firm with the objective to clarify a marketing decision for the company.

To this purpose, each student may put in practice the analysis schemes studied during the marketing courses and the various techniques learnt during attendance at the Master.

A quantitative study must be carried out, having as its basis a questionnaire, a preliminary phase of which might be exploratory and qualitative analysis in order to better understand the subject matter of the research. The quantitative study consists of interviews (an average of 200 questionnaires are normally required) BtoB or BtoC.

This work will lead to
— (i) a presentation within the company and
— (ii) the drafting of a mission report.

The mission is carried out free of charge and the student does not enter into any contract with the company. Depending on the different situations and context, the student may be in the position to agree reimbursement of expenses or similar benefits with the company within which the assignment is carried out

Marketing Internship

An internships is planned during the program and students have to write an internship report. Depending on the students former experience, these internships can be converted into work experiences.

From June to December, a 6 month internship in marketing is done. The objectives are to practice marketing either in a assistant product manager position or in a market research analyst position.

Every student attending Dauphine University will be assisted in finding an internship. During the academic year some French and international firms will be invited to open day sessions and recruitment events facilitating preferential contact with the companies invited by the University.

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Courses

Non-contractual list. Course list can be adapted each year.

Detailed information on course content is available Here

Marketing	Market research	Professional Skills
Marketing Strategy courses	Market research	Assignment
Marketing Mix	Research methods	Internship
Selling	Research methodology	Workshop

Marketing strategy
— Marketing Strategy
— Advanced Marketing
— Marketing management

Marketing mix
— Marketing decisions
— Brand management & Communication, (including Luxury brand management and Private label brand management)
— Pricing
— Services marketing
— Trade

Selling
— Sales management
— Sales internship
— Negotiation

Market Research
— Research management
— Qualitative research in marketing
— Quantitative research in marketing
— Sales forecasting

Research methods
— Statistic software (SAS)
— Data analysis methods applied to marketing
— Semiotic analysis of advertising

Research methodology
— Mission : a 6 months professional market research study carried out for a firm by each student with an individual and a weekly collective tutorship.

Professional skills seminars
— Product manager (seminar with alumni from several activity sectors)
— Professional report (based on a 6 month internship or experience)
— Job seminar (CV, recruitment methods...)
— Sponsored seminars held by firms like L’Oréal, Danone...

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Faculty members

The program is highly recognized by professionals and sponsored by several majors professional associations.

SYNTEC : National professional association for market research and opinion studies.
UDA (Union des annonceurs) : leading French professional association of advertisers.
DCF (Directeurs commerciaux de France) : French association of top sales Managers

Our Professional Master in Marketing, a business program, draw from the wealth of resources from DMSP, Dauphine Marketing, Strategy and Prospective, a research team member of Dauphine Research in Management Research (CNRS centre) and from business within the Paris region, allowing students to benefit from an experienced faculty with years of academic and professional achievement.

Faculty is comprised of

a team of Faculty members from DMSP Research Center, at the Paris-Dauphine University and from other universities.
professional people.

Furthermore, many conferences are given by speakers from firms as part of the framework of global partnerships between the Master Marketing program and these firms.